Merriam-Webster dictionary defines aura farming as “the act of doing something to look cool, impressive, stylish, etc., especially—and importantly—without trying too hard.”
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This slang term has been used in Gen Z and Alpha’s vocabulary within the past year, but some of the older generations are left confused when they hear it.
So, let’s break it down.
The term aura means “the quality of being cool, charming or appealing,” according to Merriam-Webster. Then, with the verb of farming as if trying to cultivate an aura like crops.
According to the dictionary website, Anime helped bring the term into the spotlight as characters within shows would look “cool” without even trying.
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Besides in anime shows, aura farming can be applied to everyday life.
From walking in late to class with sunglasses on to reading a book nonchalantly in a coffee shop, there are plenty of opportunities to aura farm.
Maybe next time you head to Starbucks, read a book instead of scrolling on Instagram.
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