{"id":462,"date":"2026-05-16T06:33:47","date_gmt":"2026-05-16T06:33:47","guid":{"rendered":"https:\/\/jacksonvillemovingnews.com\/?p=462"},"modified":"2026-05-16T06:33:47","modified_gmt":"2026-05-16T06:33:47","slug":"trumps-flavored-vape-push-sparks-backlash-from-some-maha-influencers-and-administration-officials","status":"publish","type":"post","link":"https:\/\/jacksonvillemovingnews.com\/?p=462","title":{"rendered":"Trump’s flavored vape push sparks backlash from some MAHA influencers and administration officials"},"content":{"rendered":"
\n

The Trump administration\u2019s recent moves to make flavored e-cigarettes and vapes more widely available have caused a splintering among prominent voices in the MAHA movement and even some federal health officials.<\/p>\n

Read more Trump says ISIS second-in-command was killed in a joint U.S.-Nigerian mission<\/a><\/p>\n

Health Secretary Robert F. Kennedy\u2019s senior spokesperson, Richard Danker, resigned Wednesday over the regulatory changes, which include a pathway for tobacco companies to begin selling flavored electronic cigarettes and the first Food and Drug Administration authorization of fruit-flavored vapes. The new policies also played a role in the ousting of FDA Commissioner Marty Makary, who opposed them.<\/p>\n

In Danker\u2019s resignation letter, viewed by NBC News and first obtained by The New York Times, he wrote that flavored e-cigarettes \u201cwould appeal to children and expose them to nicotine addiction, lung damage, and higher risk of cancer.\u201d<\/p>\n

Some influencers in the Kennedy-led \u201cMake America Healthy Again\u201d movement expressed frustration over the changes for a different reason: concerns about the tobacco industry\u2019s apparent influence on the FDA.<\/p>\n

Alex Clark, a health and wellness podcaster for Turning Point USA, a youth-focused conservative group, said the administration\u2019s support for flavored e-cigarettes \u201cadds more fuel to the fire when it comes to stoking fears that MAHA moms have that special interest groups are running the White House.\u201d<\/p>\n

\n\t\t\t\t\t\t\t\tWhat\u2019s behind the MAHA movement? Backed by RFK Jr. and the Trump administration, it\u2019s reshaping food policy across the U.S.\n\t\t\t\t\t\t\t<\/div>\n

\u201cPresident Trump consistently pledged to expand access to vapes in light of an abundance of recent evidence finding that these products are beneficial for Americans trying to quit smoking. The only guiding factor behind the Trump administration\u2019s health policymaking is Gold Standard Science,\u201d White House spokesman Kush Desai said in a statement.<\/p>\n

The International Pediatric Association, a consortium of pediatric societies, said last year that e-cigarettes have not proved significantly effective at getting people to stop smoking.<\/p>\n

Leaders of big tobacco companies seem to have had the president\u2019s ear in the lead-up to the policy changes. During a lunch meeting in Jupiter, Florida, this month \u2014 first reported by The New York Times and confirmed to NBC News by a source familiar with the matter \u2014 tobacco industry executives and lobbyists told Trump about their frustrations with barriers to selling flavored vapes.<\/p>\n

The source said an upset Trump called top administration health officials, including Kennedy, to voice his displeasure that flavored vape sales were being blocked. Shortly after, the FDA issued a policy effectively allowing companies that had submitted applications for their flavored vapes \u2014 but not yet gotten approval \u2014 to start selling the products to adults without penalties.<\/p>\n

The FDA also authorized mango- and blueberry-flavored vapes from the Los Angeles-based vaping company Glas Inc. last week. They\u2019re the first fruit-flavored vapes to get FDA clearance, adding to the tobacco and menthol flavors already on the market.<\/p>\n

Emily Hilliard, a spokesperson for the Department of Health and Human Services, said \u201ca key factor\u201d in the FDA\u2019s decision was Glas\u2019 \u201cdevice access restriction technology.\u201d The vapes must be paired with a smartphone so the user can verify their age with a government-issued ID.<\/p>\n

\u201cAdults were generally able to complete the verification process successfully, while youth and young adults were not able to bypass the system effectively,\u201d Hilliard said.<\/p>\n

As for the change in guidance for flavored e-cigarettes that have not yet gotten FDA approval, she added, \u201cthe FDA\u2019s recent guidance applies only to specific products that are complete and substantive enough to be undergoing scientific review\u201d through an agency process that asks tobacco companies to provide data demonstrating their product protects public health.<\/p>\n

The Trump administration\u2019s recent moves on vapes represent an about-face from the president\u2019s stance during his first term. In 2019, the FDA under Trump said it would ban flavored e-cigarettes, with the president promising \u201cstrong rules and regulations.\u201d In the end, the administration softened that plan and allowed menthol and tobacco flavors to stay on the market, along with flavored liquid nicotine in tank-based systems at vape shops.<\/p>\n

By the time Trump was campaigning for president in 2024, he had changed his tune. He promised to \u201csave vaping,\u201d saying at the time that vaping could help people quit smoking and benefit small businesses.<\/p>\n

That\u2019s the justification the administration gave for the recent FDA policy changes: Authorizing flavored e-cigarettes, it said, offers a way for adult smokers to wean off traditional cigarettes.<\/p>\n

Public health experts, however, say that flavored e-cigarettes make vaping more attractive to teenagers without a history of smoking, thereby raising the risk of nicotine addictions among a new generation.<\/p>\n

\u201cThis assumption that e-cigarettes are reducing harm is just wrong,\u201d said Stanton Glantz, a retired University of California, San Francisco, professor who devoted his career to studying the health effects of e-cigarettes and advocating for tobacco control. He described vaping as \u201c10% or 20% less dangerous\u201d than smoking, comparing the difference in risk to jumping out of a building from the 40th floor rather than the 50th.<\/p>\n

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Despite a small number of studies that suggest e-cigarette use might help people quit smoking in a research setting, Glantz said, a 2016 analysis he published found no such link in the real world.<\/p>\n

Rather than burn tobacco, e-cigarettes heat up a liquid consisting of nicotine, flavorings and additives that are inhaled as vapor. The vapor has been linked to lung and heart disease, as well as cancer.<\/p>\n

Glantz said the FDA under past administrations has adopted similar stances to the current one.<\/p>\n

\u201cThe FDA has always been very, very sympathetic to the industry\u2019s claims that these products help people quit smoking,\u201d he said.<\/p>\n

Makary, however, saw fruit-flavored e-cigarettes as contributing to the youth vaping epidemic, according to a White House official and two people close to HHS leadership. The sources said Makary opposed the FDA authorization, placing him at odds with other Trump administration officials. Makary was scheduled to appear Wednesday at a congressional budget hearing and did not want to defend a decision he did not agree with, the sources said.<\/p>\n

Several prominent figures in the MAHA movement, including Clark, were upset by Makary\u2019s exit.<\/p>\n

\u201cWe really liked him,\u201d Clark said. \u201cHe saw the problems that we had in medicine, wanted to do something different. I think he was very outspoken against pharma and special interests. And I think ultimately that\u2019s really what contributed to his departure.\u201d<\/p>\n

Jillian Michaels, a celebrity fitness trainer who has emerged as a prominent MAHA voice, called Makary\u2019s resignation over e-cigarettes a \u201cheroic moment,\u201d though she added that she wished he had been a stronger advocate for peptides and psychedelics.<\/p>\n

\u201cWe legalized vapes for children. Basically that\u2019s what they are \u2014 they\u2019re flavored vapes. They\u2019re for children,\u201d she said. \u201cThis is what tobacco always does. They go after kids.\u201d<\/p>\n

Sales of both electronic and traditional cigarettes to minors are illegal nationwide.<\/p>\n

Vaping goes against several priority issues for the MAHA movement, such as reducing people\u2019s exposure to harmful chemicals (particularly youth), improving children\u2019s health and limiting corporate influence over policy decisions. However, vapes have not been much of a focus for so-called \u201cMAHA moms,\u201d who have put more energy into pushing against pesticides and questioning the safety of childhood vaccines.<\/p>\n

\u201cDo I hear MAHA moms concerned about vaping and stuff? No,\u201d Clark said.<\/p>\n

Dave Asprey, a biohacking influencer aligned with the MAHA movement, offered a possible explanation for that: Vaping is a choice, he said, and MAHA is more focused on getting rid of exposures that the public can\u2019t avoid.<\/p>\n

\u201cMost MAHA people also are saying, \u2018If people want to do dumb things, they should be allowed to do dumb things,\u2019\u201d he said.<\/p>\n

Asprey and Michaels are not opposed to nicotine on its own. They argue that low doses \u2014 taken as patches, gums or pouches \u2014 could improve focus and slow cognitive decline. Asprey is an investor in the nicotine pouch company Lucy.<\/p>\n

\u201cI don\u2019t think most card-carrying MAHA members are likely to vape. They\u2019re almost certainly going to be using an ALP or ZYN or some other kind of nicotine,\u201d Asprey said, referring to two brands of nicotine pouches.<\/p>\n

Public health experts have pushed back on these claims about nicotine, arguing that any potential benefits haven\u2019t been borne out in studies, and nicotine is known to be addictive and increase the risk of heart issues.<\/p>\n

Read more \u2018Perfect statement\u2019: Trump defends saying he isn\u2019t thinking about Americans\u2019 finances amid Iran talks<\/a><\/p>\n

Berkeley Lovelace Jr. , Matt Dixon and Monica Alba contributed.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The FDA this month opened a pathway for tobacco companies to sell flavored e-cigarettes and granted its first authorization for fruit-flavored vapes.<\/p>\n","protected":false},"author":1,"featured_media":461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fda"],"yoast_head":"\nTrump's flavored vape push sparks backlash from some MAHA influencers and administration officials - Jacksonville Moving News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jacksonvillemovingnews.com\/?p=462\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trump's flavored vape push sparks backlash from some MAHA influencers and administration officials - 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